Logo Redesign for Full Circle Farm Sanctuary
Challenge
New logo for FCFS that quickly draws viewers in with some element of the 175+ rescued farm animals living at the sanctuary. Ensure readability of the farm’s long name without overpowering the image. Ideally, someone would want to buy a T-shirt with the logo even without knowing what FCFS is.
Design Execution
When I set out to exploring prototypes for the FCFS logo, I wanted to find real, individual animals whose lives were impacted the most by the sanctuary. At first, the concepts were using a group of animals, or highly recognizable ones. With a little digging I found some history and learned who were the first animals of FCFS. When I proposed that we use their image and likeness for the logo, they loved the idea. That was when it became more than just a stylish logo, but an emotionally connected representation that truly conveyed who they are to the world.
The final logo design combines imagery of the first three animals that the founder of FCFS adopted, Zephyr the pygmy goat, Noah the rooster, and Penny the pig walking around the globe.
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