Logo Design for Kuban Keto Kitchen “Keto with a Kuban Twist!” — Work commissioned through Fantasea Media
• Logo Design
• Business Card Design
• Collateral Design
• Promo Sticker Setup
Background
The owner Rosie is a Cuban born American with a passion for the keto diet, but not for the reasons that some would expect. She shared with me the details of her mother coming down with cancer, and that is when she found that the keto diet was the most helpful to her mother’s battle. Because her mom only liked traditional Cuban cuisine, Rosie learned how to transform classic recipes so that they can meet the limitations of the keto diet. This helped her mother overcome cancer, and Kuban Keto Kitchen was born.
Challenge
Embody classic Cuban cuisine, or Cuban heritage, with the essence of cooking. Ensure that the healthiness of the food is apparent, without it appearing too much about diets.
Design Execution
With a heart-shaped egg to symbolize “feel good” food that is actually good for your body and heart, the fried egg also represents a quick and classic Cuban delight. The frying pan represents cooking, with the Cuban country as the handle of the pan. Every Cuban-born person that sees this logomark feels instantly connected to the brand.
Print
The business cards are thick statement with raised gold foil touches and a velvet suede finish. My recommendation was to swap the orange for gold, taking the appetizing portion of the logo and representing it with chic class. The owner loves her cards and is in the progress of expanding her business to re-enforce this aspect of her brand across all printed materials.
My recommendation for clear vinyl stickers was not possible with the print vendor. The stickers were printed by Fantasea Media.
Click here to see The Kuban Keto Kitchen’s Instagram →
