Open Cluster Clothing is a high-end eco-friendly fashion retail store, and leader in bringing Organic Luxe clothing labels together.
• Logo Design
• Branding
• Hangtag Design
• Signage Design
• Landing Page Design
• Packaging Design
• Social Media Graphics
This project includes branding and concept design for Open Cluster Clothing. Guests come for all-natural organic products and apparel. The brand promotes sustainable fashion production and environmentally-friendly practices for both human bodies and nature.
Goal
Design for a brand that offers luxurious fashion styling & organic clothing options from non-toxic materials.
Challenge
Balance the brand’s appeal to the every day progressive young adult, and those in image-based industries like models, influencers who would find Open Cluster Clothing to be “on brand.” Combine an organic & natural aesthetic with the chic high standards of modern fashion.
Design Execution
The brand name “Open Cluster Clothing” refers to the type of star cluster made of up of a few thousand stars—these are called Open Clusters.
The abstract shape and formation of this cosmic atmosphere makes up the iconography for this logo, as well as subtly making the initials OCC with stylistic gaps of white space in the icon.
Custom pattern design was created with the “bends” of spacetime in mind. This minimalist design can also be interpreted as an indicator of the shape(s) of the human body, as well as everything in between.
Target audience: International fashion designers striving to build their brand and connect with studios who offer sustainable practices.
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All printed goods and packaging are designed with 100% sustainability in mind, using only premium locally-sourced organic paper and ink products.
