One Clothing for All, at the time of conception, was the first children’s clothing line that’s inclusive of gender, race, and people who are differently-abled. The goal is to reflect the wide spectrum of people all over the world from different walks of life and protect our childhood dream: to be anything we want to be.
The logo represents a common childhood symbol—the teddy bear.
Like the packaging’s message says, “One Bear does not judge from appearances or tell you who you are. No eyes, no mouth, only ears for listening.”
In the height of our modern cultural shift, it’s important now more than ever to launch unisex brands for children and inspire inclusivity for the days ahead.
These photos feature the packaging prototype I created for the brand. The clothing box’s design is One Clothing’s Bear brought to life. The bear logo was transformed into the packaging design by adding simple inserts at the top, which represented the bear’s ears.
• Brand Positioning
• Identity
• Character Design
• Packaging Design
• Concept Design
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Photo Subject: Alex Guardia
