Here are common reasons why SEO would stop working for a website:
Technical SEO is not in place
Are the search engines properly able to index your website? Has enough time passed for search engines like Google to crawl, or scan, your updated website pages? A significant amount of time needs to pass for technical SEO to take effect; and if you’ve launched a new website, it’s possible that Google hasn’t had time to crawl it yet.Your content does not show expertise in your market or geography
Quality content is helpful content. To be sure that your SEO works, your website’s content needs to prove useful or helpful to people in your target location or to potential customers looking to hire in your market.The website’s structure itself needs work
Perhaps you have quality content in place, but the URL of each page does not match the Title and images don’t have their necessary Alt data in place. Ensure that your content meets the right eyes by properly classifying each web page on the site. Use headings (sparingly) to emphasize important text, always put unique descriptions for each page, and always accurately summarize the page content. If you make it as easy as possible for visitors to go from link to link on your website, that will improve your engagement and allow your users to discover your website’s natural hierarchy of services.There are no suitable keywords on your website
Keywords, or key phrases, are search terms that people use when they look up anything on the web. Many are well-known, and others are quite niche. When in doubt, use a good mix of both highly niche and well-known keywords in your titles, descriptions, and webpage content. To learn how to discover suitable organic keywords for your business, you have access to this useful SEO Bootcamp.You’re not using your SEO efforts injunction with your digital marketing campaigns
If your website is getting attention with its quality content, but there is no customer journey in place for your visitor, then there is no way to funnel potential customers into your offers. Be sure that every advertisement sent out will funnel customers right where they need to be in order to place an order or book a service.You haven’t placed any off-site opportunities for indirect customers to find your website
Part of optimization is called Off-Page SEO, because you venture to put your content in other parts of the Internet to be found. This can include offering value in forums or on Q&A websites like Quora, or other niche-friendly forums. The more places your brand is mentioned across the Internet, the more opportunities for potential customers to find your offers.
