If all your website is using are high-volume keywords, then there is a huge amount of people searching and using these keywords. You won’t find a specific rock as easily in the ocean as you would in a puddle.
High volume keywords tend to have high competition.
You can get around this by using a more niche keyword for your brand, business, or organization.
Set Target Keywords [Smart Insights]
By using a website like Google Trends, you’re able to input one of your target keywords and see how much interest that topic has gathered over time. For instance, consider a bird watching service targeting the region of New England, one of their keywords is their geographical location: New England. Instead of relying only on this high-volume keyword, they create niche keywords from it. By adding one or two additional words, it completely changes the keyphrase, which in turn changes the audience that the content is directed to. This turns it into a niche. The more specific the keyword, the smaller the ocean of competition will get (which raises the chances to rank higher for each keyword)!
However if your target audience does not regularly use the Talk-to-Text feature (like Gen Z does) then it is recommended to keep the keyphrase at around 3-4 words for maximum effectiveness.
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High-volume keywords have a significant number of searches and high viewer interest, but comes with more competition and thus a bigger challenge when it comes to rank. Strategize your keyword usage with websites like Google Trends by incorporating niche keywords that still have a high amount of interest. This strategy reduces the competition pool, increasing the likelihood of achieving higher ranks for those keywords. It’s essential to also consider the target audience and their behaviors online to determine which keywords they would naturally use most often. These efforts together will further optimize any SEO strategy for improved outcomes.