Liquid Brand Identity for Sweet Spot Cookies
• Branding Suite
• Signage
• Social Graphics
• Ad Campaign
• Menu Design
• Custom Pattern
Challenge
Develop a modern, sweet brand to fit the owner Kayla’s downtown storefront where she sells cookies that hit that sweet spot! Position the brand for both consumer sales and cookie decorating classes.
Brand Adjectives: Unique, Modern, Feminine, Bold
Design Execution
Bold heading typeface paired with a feminine script makes the primary mark for this brand, and a modern icon serves as the secondary logo mark. The secondary logo mark can be animated and transformed in unlimited ways, making this brand a liquid identity that is extremely fluid and adaptable to any output.
I worked with The Brief Collective to create this branding.
Photography: @cottonbro @prosandconor @thethoughtful_life
Resources: @freepik @byrawpixel
