This logo design was donated to the Miami-Dade Public Library System (MDPLS) and YouMake Miami.

Climate of Art & Sciences

The logo symbolizes the connection of the melting ice glaciers in the Arctic with the rising water levels in Florida. Victoria Zade is so passionate about climate change that she gave her work to Miami-Dade county for free, hoping it would become public property.

The logotype consists of the font Gotham Light with a custom-made ampersand (&) by Victoria Zade. The graphic is a blue dot, representing ice water and our planet. The blue utilizes negative space to reveal a polar bear which embodies the victims of the Arctic’s changing climate. The polar bear casts a black shadow in the shape of the state of Florida, illustrating the relation between the melting of the polar ice caps with Florida’s rising sea levels.

Click here to view more custom logo design by Victoria Zade →

Click here to see this on Instagram →

One Clothing for All, at the time of conception, was the first children’s clothing line that’s inclusive of gender, race, and people who are differently-abled. The goal is to reflect the wide spectrum of people all over the world from different walks of life and protect our childhood dream: to be anything we want to be.

The logo represents a common childhood symbol—the teddy bear. 

Like the packaging’s message says, “One Bear does not judge from appearances or tell you who you are. No eyes, no mouth, only ears for listening.”

In the height of our modern cultural shift, it’s important now more than ever to launch unisex brands for children and inspire inclusivity for the days ahead.

These photos feature the packaging prototype I created for the brand. The clothing box’s design is One Clothing’s Bear brought to life. The bear logo was transformed into the packaging design by adding simple inserts at the top, which represented the bear’s ears.

• Brand Positioning

• Identity

• Character Design

• Packaging Design

• Concept Design

Click to see this on Instagram →

Photo Subject: Alex Guardia

• Logo Design

• Typography

• Color Theory

• Vector Art from Image

Challenge
Real estate investment group Apollo Rising supplied the image of a modern home concept. The challenge was to use this image as inspiration for the logomark, while emphasizing the distinction that it is an investment group, rather than a real estate brokerage.

Design Execution
The gold with a touch of black conveys a highly professional image, using the golden color as both a symbol for the rising sun as well as gold currency for investing. Refined, fiduciary, corporate.

See this on Instagram →

This children’s book is a personal project of mine. I began writing the story in 2014 but began conceptualizing the idea behind it as a child. I took my time in university as an opportunity to bring this idea to life, and now it is undergoing refinement.

• Book Jacket Design

• Character Design

• Layout Design

• Creative Writing

• Illustration

• Digital Illustration

• Book Author

Read more on Strings →

Click to see this on Instagram →

For promos, features, or purchase requests,
please send me a direct message,
and thank you.

Order Custom Business Cards →

Luxurious business cards expertly printed using rare paper stock options to create premium marketing material that stands out.

Rare Designer Business Cards

• Corporate

• Financial

• Real Estate

• Beauty

• Law

• Restaurants

• Tattoo

• Coaching

• Artists

Featured:

Soulpax
• Booklet Page Design Concept Stage
• Layout Design Concept Stage
• Album Art Concept Stage

Julia Camayd
• Promo Graphic
• At-Home Photo Production
• Portrait Retouching
• Typography Treatment
• Mood Painting
• Album Art

Vile Theory
• Custom Illustrations
• Character Design
• Album Cover Art
• Hand-Lettering

Click to see this on Instagram →

Click here to see the Soulpax website →

To watch the video, please click here.

My job was to take the branding, graphics, and statistics from a PDF provided by MH Media and animate the information for their website’s landing page.

• Video

• Kinetic Typography

• Motion Graphics

My colleague and friend Jennifer Veiga from The Miami Herald Media Group commissioned me to make this video.

If you’d like a video like this, click here.

Click to see this on Instagram →

VALSAN Inc. Logo Redesign by Victoria Zade
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Work commissioned through Fantasea Media

View project on Behance

• Logo Redesign

• Business Card Design

• Monthly Product Page Design

• Directional Store Signage

• Outdoor Building Signage

Challenge
Rebrand the 1984 VALSAN logo for the modern day, without changing the colors too much from the original.

Background
VALSAN owner, Ruben Sanchez, had 3 children, who later grew to work in the family business and expand the retail store to 7 chain locations in South Florida. With the help and support of his wife and three daughters, Valdes was able to grow his business from a strip mall kiosk to over 150,000 square feet of retail space. There now are VALSAN locations in Flamingo, Perrine, Kendall, Westchester, Flagler, Hialeah, Miami, and next to the Miami International Airport.

Execution
The redesign aimed to subdue the immense saturation of the original logo as well as the commonality of the font choice. The most recognizable element (the “V”) was emphasized to be adapted to outputs such as attention-grabbing outdoor retail signage, packaging, and the VALSAN website’s favicon.

Logo Icon
The original logo depicts a white knock-out “V” within 3 circles of color. The circles are modernized into spheres, using a trending gradient that supports the newly emphasized “V.” Each sphere represents a member of the founding family.

Logotype
The original logo uses Arial Black, and the new logo uses Gotham Black. The new logo also incorporates their slogan, which translates to “Those who come, never leave!”

Colors
Each color has been modified slightly to improve visibility on mobile and desktop devices.

See on Instagram →

Click to see this logo process on my Instagram Story →

View more redesigned logos →

See more logos →

Check out website design by vzade →

Logo Redesign for Full Circle Farm Sanctuary

Challenge

New logo for FCFS that quickly draws viewers in with some element of the 175+ rescued farm animals living at the sanctuary. Ensure readability of the farm’s long name without overpowering the image. Ideally, someone would want to buy a T-shirt with the logo even without knowing what FCFS is.

Design Execution

When I set out to exploring prototypes for the FCFS logo, I wanted to find real, individual animals whose lives were impacted the most by the sanctuary. At first, the concepts were using a group of animals, or highly recognizable ones. With a little digging I found some history and learned who were the first animals of FCFS. When I proposed that we use their image and likeness for the logo, they loved the idea. That was when it became more than just a stylish logo, but an emotionally connected representation that truly conveyed who they are to the world.

The final logo design combines imagery of the first three animals that the founder of FCFS adopted, Zephyr the pygmy goat, Noah the rooster, and Penny the pig walking around the globe.

Click to see this on Instagram →

Support FCFS →

View more like this →

Liquid Brand Identity for Sweet Spot Cookies

• Branding Suite

• Signage

• Social Graphics

• Ad Campaign

• Menu Design

• Custom Pattern

Challenge

Develop a modern, sweet brand to fit the owner Kayla’s downtown storefront where she sells cookies that hit that sweet spot! Position the brand for both consumer sales and cookie decorating classes.

Brand Adjectives: Unique, Modern, Feminine, Bold

Design Execution

Bold heading typeface paired with a feminine script makes the primary mark for this brand, and a modern icon serves as the secondary logo mark. The secondary logo mark can be animated and transformed in unlimited ways, making this brand a liquid identity that is extremely fluid and adaptable to any output.

I worked with The Brief Collective to create this branding.

Photography: @cottonbro @prosandconor @thethoughtful_life
Resources: @freepik @byrawpixel

The Lüm Museum of Light is a conceptual museum showcasing a variety of light works and exhibits that communicate to the human body in surprising and immersive ways.

Brand colors represent the full spectrum of light, and all colors are used to reveal the playful but sophisticated Lüm brand. Colors are used creatively in the GSM publication as well as in practical ways (such as color coding routes for guests to find their way using the museum’s mobile app.)

• Graphic Style Manual Design

• Environmental Design

• Branding

• Publication Design

• Mobile App Integration

• Photo Manipulation

• Concept Design

The entrance to the Museum of Light is photo manipulated from free use images and some original photos I took at the Perez Art Museum in Miami. Before and after pictures can be found on Instagram.

Click to see this on Instagram →

Brotherly Claims Consultants

Clean Website Design for Brotherly Claims Consultants
Professional Public Adjusting Firm, Insurance Experts

• Premium Website Design

• Copywriting

• Video Creation

• Website Hosting & Setup

• Custom Photography (pending)

• Basic Search Engine Optimization

• Logo Design & Brand Identity

Invest in Website Design →

All vehicle wraps shown are set up and/or designed by Victoria Zade, and the graphics shown here were printed and/or installed by Fantasea Media.

View more at Fantasea Media’s Instagram page →

Wraps shown:

• Reel Tight Marine Detail

• Get It Clean Miami

• Ultra Weather Corp

• Let Rod Polish ‘Em Off!

• Art Basel Artist

• Humane Iguana Control

• Bug Solutions Pest Control

Angie Varona Interview

This is my 2011 interview with Angie Varona, a Miami teen who fell victim to an online hacking of personal photos that changed her life forever.

I interviewed young Miss Varona and her father for an intimate glance at the troubles she experienced as a teen turned Internet sex symbol. My opportunity to get to know her and her family will always be appreciated, as it gave young generations the necessary warning of the dangers that the Internet can bring.

Thank you to Miami Montage for helping me gain this experience as a young aspiring journalist. This background has helped me in later endeavors with design; when it involves extracting the vision behind the business, I have used interviewing techniques that I learned from this journalism program.

• Reporting

• Writing

• Video Production

• Photography

See this on Instagram →

Read the full article by clicking here.

Read about Miami Montage by clicking here.

Challenge

SchaperMedia needed to build their brand as a high-end video production company. They required simple, modern graphics for their social media platforms to convey a universal tone across the board. They weren’t quite happy with the original layout of their logo, and I offered consultation as well as fast turnaround on clean, professional graphic design.

Design Execution

They commissioned me to redesign their logo to an alternative layout, as well as create digital banners for the Facebook and YouTube platforms for SchaperMedia. My design adhered to the vision they expressed, as well as any limitations on budget or deadline. They received expedited service for immediate turnaround.

• Brand Identity

• Sales One-Pager (pending)

• Brochure Design (pending)

• Social Media Banners

Open Cluster Clothing is a high-end eco-friendly fashion retail store, and leader in bringing Organic Luxe clothing labels together.

• Logo Design

• Branding

• Hangtag Design

• Signage Design

• Landing Page Design

• Packaging Design

• Social Media Graphics

This project includes branding and concept design for Open Cluster Clothing. Guests come for all-natural organic products and apparel. The brand promotes sustainable fashion production and environmentally-friendly practices for both human bodies and nature.

Goal

Design for a brand that offers luxurious fashion styling & organic clothing options from non-toxic materials.

Challenge

Balance the brand’s appeal to the every day progressive young adult, and those in image-based industries like models, influencers who would find Open Cluster Clothing to be “on brand.” Combine an organic & natural aesthetic with the chic high standards of modern fashion.

Design Execution

The brand name “Open Cluster Clothing” refers to the type of star cluster made of up of a few thousand stars—these are called Open Clusters.

The abstract shape and formation of this cosmic atmosphere makes up the iconography for this logo, as well as subtly making the initials OCC with stylistic gaps of white space in the icon.

Custom pattern design was created with the “bends” of spacetime in mind. This minimalist design can also be interpreted as an indicator of the shape(s) of the human body, as well as everything in between.

Target audience: International fashion designers striving to build their brand and connect with studios who offer sustainable practices.

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All printed goods and packaging are designed with 100% sustainability in mind, using only premium locally-sourced organic paper and ink products.

Logo Design for Kuban Keto Kitchen “Keto with a Kuban Twist!” — Work commissioned through Fantasea Media

• Logo Design

• Business Card Design

• Collateral Design

• Promo Sticker Setup

Background

The owner Rosie is a Cuban born American with a passion for the keto diet, but not for the reasons that some would expect. She shared with me the details of her mother coming down with cancer, and that is when she found that the keto diet was the most helpful to her mother’s battle. Because her mom only liked traditional Cuban cuisine, Rosie learned how to transform classic recipes so that they can meet the limitations of the keto diet. This helped her mother overcome cancer, and Kuban Keto Kitchen was born.

Challenge

Embody classic Cuban cuisine, or Cuban heritage, with the essence of cooking. Ensure that the healthiness of the food is apparent, without it appearing too much about diets.

Design Execution

With a heart-shaped egg to symbolize “feel good” food that is actually good for your body and heart, the fried egg also represents a quick and classic Cuban delight. The frying pan represents cooking, with the Cuban country as the handle of the pan. Every Cuban-born person that sees this logomark feels instantly connected to the brand.

Print

The business cards are thick statement with raised gold foil touches and a velvet suede finish. My recommendation was to swap the orange for gold, taking the appetizing portion of the logo and representing it with chic class. The owner loves her cards and is in the progress of expanding her business to re-enforce this aspect of her brand across all printed materials.

My recommendation for clear vinyl stickers was not possible with the print vendor. The stickers were printed by Fantasea Media.

Click here to see The Kuban Keto Kitchen’s Instagram →

This mobile navigation app was conceptualized in 2015, before Google Maps integrated similar features.

• Concept Design

• UX Design

• Mobile App Design

Navig allows the user to customize the tone and personality of their GPS voice navigation system, from adventurous to funny and more.

Click to see this on Instagram →

Brands depicted are conceptual.

• Concept Design

• Branding

• Copywriting

• Menu Design

• Layout Design

• Typography

Featured:

Indie Truck
Vegan food truck with tri-fold menu.
Logo | Menu | Layout | Typography | Vehicle Wrap

Sexy Burger & Co.
All-American burger joint that leverages meme-culture and female sex appeal to communicate their brand.
Logo | Menu | Business Cards | Collateral

Invest in Website Design →

White-Label Websites Partnership →

The following websites were commissioned by Atwater, Brian & Co.:

Private Label Tux Shop
• Website Design using WP Template
• Copywriting
• Vector Icon Design

Diamante MediSpa
• Website Redesign using WP Template
(before & after shown)
• Integration of original content to new site

Brotherly Claims Website Design →

Aileen Febles Website Design →

Adobe Creative Jam 2018 was hosted by University of Miami.

COMPETITION

With a focus on Graphic Design, Motion Design, and UX Design, teams were given the theme "It's getting hot in here" and had 3 hours to complete their work using Creative Cloud.

Creative Jams are an event series by Adobe combining inspiring talks by local creative professionals with a design competition.

Check out the designs from all competitors and profiles of the speakers from the 2018 Creative Jam in University of Miami by clicking here.

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My partner Lauren Konopacki sketched the planet Earth in a snowglobe while I created photo collages used as the background to illustrate the story of the man-made actions done to our planet. These actions (mass production of clothing, food) are increasing the temperature of our environment—the campaign literally depicts why “It’s getting hot in here.”

Click to see this on Instagram →

Aileen Febles

Clean Website Design for Aileen Febles, Health & Wellness Professional, Personal Trainer, and Specialized Yoga Instructor.

• Full Website Design

• Copywriting for Fitness Class

• Image Optimization

Invest in Website Design →

Miscellaneous collection of logos by Miami designer Victoria Zade.

Start by clicking a design to learn about each logo process.

Nosta Estates is an independent vacation and rental community.

• Logo Design

• Newsletter Design

• Catalogue

• Layout Design

• Concept Design

This project includes branding and concept design for Nosta Estates. Brand tone is upscale, warm, and traditional. Guests come to homes that remind them of years past, inducing nostalgia with every estate.

Experimental Museum of Media and Arts (EMMA)

The EMMA Museum guides guests with individual headsets that narrate each work of art. The voice of "EMMA" guides visitors of the Experimental Museum of Media and Arts throughout each exhibit.

Museum Branding by Alexandra Guardia.
Audio Production: Kevin Sandoval (Omniversal)
Voice: Victoria Zade
Art Direction: Alexandra Guardia
Video: Alexandra Guardia

Voice of "EMMA" by Victoria Zade

• Cold Reading Voice Acting

• Voiceover Consistency

• Clarity & Enunciation

• Natural, Fluid Timing

To contact directly for Voice Acting services,
please click here.

For general inquiries,
please click here.

Miscellaneous advertising campaigns and graphic design works completed as a student at The Art Institute - Miami International University of Art & Design (2012-2015)

During these years the following skills were acquired and practiced:

• Portrait Retouching

• Website Design

• Logo Design

• Environmental Design

• Collateral Design

• Publication Design

• Advertising Design

This page is intended to showcase works created during my time as a student, to both satisfy your curiosity and demonstrate my personal progress as a designer.

For more recent design samples,
please click here.

Creative Advertising Design

Visual artwork and copy created for advertisements.

Read more about Ad Copy ->

Chaucer Magazine for Readers, Writers, and Enthusiasts of the English Language

Magazine Cover Design

Concept Design

Typography

Layout Design

Copywriting

Advertising Design

See older examples of Advertising Design