How to Tell If Your SEO is Working For Your Website

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How to Tell If Your SEO is Working For Your Website

To check if your updates have improved your website's SEO using Google's built-in Analytics:

1. Create your Gmail account in your web browser if you don't already have one.

2. Navigate to the Google Analytics website.

3. When you open the analytics for your website, you can examine certain indicators that might suggest that the SEO updates have been effective.

Key Performance Indicators (KPIs) to Monitor:

1. Organic Traffic: Look at the organic traffic section to see if there has been an increase in the number of visitors coming to your website through organic search results. This indicates that your website is ranking higher for relevant keywords.

2. Keyword Rankings: Monitor your website's rankings for target keywords. Use tools like Google Search Console or third-party SEO tools to track keyword positions over time. An improvement in rankings for target keywords indicates that your SEO efforts are paying off.

3. Bounce Rate: Analyze the bounce rate to see if visitors are engaging with your website or leaving shortly after arriving. A lower bounce rate suggests that visitors find your content relevant and engaging, which can positively impact your SEO.

4. Conversion Rate: Track the conversion rate to measure how effectively your website is converting visitors into customers or leads. An increase in conversion rate indicates that your website is attracting the right audience and providing valuable content.

5. Click-Through Rate (CTR): Examine the CTR of your organic search results to assess how compelling your titles and meta descriptions are. A higher CTR indicates that your website is appearing prominently in search results and enticing users to click through.

6. Pages Per Session: Monitor the average number of pages viewed per session to gauge visitor engagement. A higher pages-per-session metric suggests that visitors are exploring multiple pages on your website, indicating a positive user experience.

Additional Steps to Assess SEO Performance:

1. Review Website Content: Evaluate the quality and relevance of your website content. High-quality, informative, and well-optimized content is crucial for SEO success. Ensure that your content aligns with search intent and provides value to your target audience.

2. Check for Technical Issues: Conduct regular audits to identify and fix technical issues that may be affecting your website's SEO performance. This includes optimizing site speed, fixing broken links, improving mobile-friendliness, and addressing crawl errors.

3. Monitor Backlink Profile: Keep track of your website's backlink profile to assess the quality and quantity of inbound links. High-quality backlinks from authoritative websites can improve your website's authority and credibility in the eyes of search engines.

Download an SEO Walkthrough:

If you’re looking for more detailed steps, you can turn to a comprehensive SEO walkthrough. These proven tools, tips, and resources provide enhanced insights into content creation, technical SEO, backlinking, and monitoring analytical data. To create a website with SEO-rich content from scratch, or to make valuable SEO changes to an existing website, following a walkthrough guide with proven strategies might help consolidate your efforts.

There are various guides available, each with its own set of features and capabilities. These tools typically work by consolidating information freely found across the web. When choosing a guide, be sure that the tools and resources are gathered by an SEO professional with a proven success in ranking a website to the first page of search results, like Google.

The following are popular purchases made by people who want SEO for their website:

• SEO Made Simple - 67.00 with Etsy

• Website on First Page of Google - 150.00

These guides were created by an SEO Specialist who ranked on the first page of Google within 4 months:

• How to Rank 1st on Google - 67.00 with Etsy

• The SEO Bootcamp - 49.00 with Code SEO400 (Use code: SEO400 at checkout)

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Whether you're a business owner, marketer, or website administrator, staying informed about your website's SEO performance is essential for achieving long-term success in the digital landscape. With the right tools, strategies, and resources at your disposal, you can optimize your website for search engines and reach your target audience effectively. Keep analyzing, adjusting, and refining your SEO efforts to stay ahead of the competition.

How I got my client to the first page of Google within 4 months

How I got my client to the first page of Google within 4 months

You know the expression “Content is king”? What if there’s more to it?

I had no idea what SEO even was a few years ago. Back then, I was freshly out of university. Whenever I thought about branching out with my digital marketing knowledge, these were some of the ways I discouraged myself:

Top 3 lies I told myself ↓

• I wasn’t ready yet — let me get some more experience first; otherwise no one will see me as credible enough to work with

• I didn’t know how — to do any of the technical stuff; let me spend more time learning first so I don’t waste time with mistakes

• I had no time to — I was busy doing so many things at once, so there was no consolidated direction for me to even start

💡 One day, I realized that if I don’t start — from anywhere — I would very much likely end up nowhere.

So I began researching, and started from my only point of reference — myself.