“This whole “green” trend needs to stop being a trend, or a niche, or a choice […] It’s my opinion as a humble child of the Earth that our lifestyle and business practices as a society need to have “eco-friendliness” as a pre-requisite, not as an optional elective.”
What is organic luxury? →
“What happens when we breathe life into our definition of luxury? In a more human-centered, sustainable future, what does luxury mean? We are facing the result of what happens when we combine responsible conscious practices with ergonomic, sophisticated craftsmanship […]”
Millennial Approach to Luxury →
Older generations used to leverage their wealth for status. By owning something of value, that meant you were somebody. Today, our perspective of value has changed dramatically. “New” does not automatically mean it has the best value. Whereas previous generations saw the value in getting brand new items and pure-bred pets, Millennials wanted to reuse and rescue.