CASE STUDY

How Apollo Rising Investment Group defines their brand

Photo Supplied by Apollo Rising Investment Group

INDUSTRY

Finance

LOCATION

South Florida, USA

APOLLO RISING INVESTMENT GROUP

Apollo Rising sets their own market

Real estate investment group Apollo Rising supplied the image of a modern home concept. The challenge was to use this image as inspiration for the logomark, while emphasizing the distinction that it is an investment group, rather than a real estate brokerage.

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SOLUTION

Fiduciary Corporate Identity

1. Focus on opportunity, not realty

The owners wanted it to be clear that it is an investment group, not a real estate brokerage. Although using the image of a property, the logomark uses the golden hues of currency to convey professionalism in finance.

2. Professionalism with character

The typeface is a subtle serif that, when paired with the clean sans serif subhead, establishes approachable trust with refined professionalism.

3. Supporting vector art

Pairing the client supplied imagery with that of the Sun helps to strengthen the distinct association with the company’s namesake, the Sun God, Apollo. The position of the sun, “rising” behind the home, also supports this.

EXECUTION

Apollo Rising Investment Group

• Logo Design

• Typography

• Color Theory

• Vector Art from Image

Challenge
  
Real estate investment group Apollo Rising supplied the image of a modern home concept. The challenge was to use this image as inspiration for the logomark, while emphasizing the distinction that it is an investment group, rather than a real estate brokerage.

Design Execution
  
  The gold with a touch of black conveys a highly professional image, using the golden color as both a symbol for the rising sun as well as gold currency for investing. Refined, fiduciary, corporate.

Apollo Rising Investment Group Design by Victoria Zade

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