SEO CASE STUDY

How Fantasea Media gets the digital impact they need

INDUSTRY

Advertising

LOCATION

Miami, Florida

FANTASEA MEDIA

fantasea media takes care of their people first

Owner Ozzie Savinon of Fantasea Media outsourced SEO efforts for years before partnering with us, and we set out to establish their nonexistent search engine placement using only their existing website and social media content. We learned that the SEO companies they trusted were performing unethical “black hat” practices which gave the false impression of steady growth over time, but it did not lead to any new visitation to the website itself. We created a source of evergreen content that accurately represented their business—one designed with their people’s needs at the center. As the company’s SEO efforts grew, larger entities with authority used the content from Fantasea Media and furthered their reach exponentially. Their digital content reached the eyes that needed to see it, and their website is still ranked on the first page of Google from the evergreen work we performed for them over 4 years ago.

Learn more about SEO

Content Writing

SEO Monthly Maintenenance

BEFORE: Unoptimized meta titles and descriptions held back online visibility.

The meta titles and descriptions were just set by default by the CMS which meant they exceeded the character limits and didn’t include any keywords. Also, there was nothing to entice customers to click through on the SERP listing from a CRO standpoint. Category pages and product pages also lacked keywords and clarity in their titles. The goal was to make the necessary improvements to the website to not only feature on the first page of Google, organically, for key search terms e.g. ‘miami boat wraps’ but also to enable the services to be found more easily.

  AFTER: Strategic keyword integration and enhanced meta descriptions improved search rankings.

Adding keywords to the meta titles and descriptions and reducing the length of the meta description helped the website’s click-through rate. Keywords were implemented to help clarify what type of category each service was part of so users could better navigate those options. And of course, those keywords would help attract more traffic as well. The meta descriptions had a reduced length to less than 150 characters, and adding the city’s name made it easier to search. This was done for every individual service and blog page, with internal link building applied to each newly created page for easy navigation. The meta description was one way to improve the perceived value of their services, while everyone else is doing the same general search engine optimization tactics. Thanks to these changes, SERP keyword position improved for Fantasea Media’s high-ticket offers and their website provided authority and value to those searching online for their services.

SOLUTION

The Fantasea Media Solution

1. Unique identity that sticks out

We worked collaboratively with the internal team to rebuild Fantasea Media’s identity system from the ground up with all channels and outlets in mind. The owner revealed an important piece of company history—the company was first created solely for marine boat wraps, hence the original name FantaSEA Media.

2. Building strong brand image

Beginning with an extensive website audit and competitive analysis, we identified the key equities in the existing identity and opportunities for digital expansion. With their updated Brand Style Guide (or Graphic Style Manual), in under 4 months of our diligent SEO on-page and off-page services, Fantasea Media became an authority for the top service they provide in the main geographical location they target: boat wraps in Miami, Florida.

3. Transparent & human expression

Each element of the identity was then aligned with the company’s focus of delivering people-centered care. Custom digital presence, cross-linked informative content, social media graphics and updated photography, combined with content covering industry events, collaborations, announcements, and awards Fantasea Media won were all designed with the human focus that their full-service advertising aims to provide.

"The Fantasea Media website existed, but had zero presence in search results. The first objective was to increase website visitors and engagement. So I implemented a holistic digital marketing strategy that included social media advertising, custom video creation, and monthly organic traffic growth.

First we needed to truly identify and target a niche market within Fantasea Media's existing audience. This included understanding which services are needed or wanted more, depending on city, demographics, and competition, and learning how to implement this data to help Fantasea Media reach its goals.

Extensive research went into finding the solutions for these unique challenges. Developing the most efficient and effective digital marketing strategy, while creating useful content for the end-user, is my goal. Execution included premium content consistently featured on digital platforms that can be seen on social media and search engines. I created a detailed report with periodic analysis to continue improvement on digital campaign performance, learn new audience trends, increase quality engagement, and maximize the potential for leads.

Within 4 months, I helped Fantasea Media go from having no presence in search results to ranking on the first page of Google."

@armedwithpurpose
SEO Manager of Fantasea Media

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• Page Optimization

• Image Optimization

• Competitive Market Analysis

• Geographical Market Analysis

• Demographic Analysis

• SEO Audit

• Keyword Research

• Website Data Tracking & Analysis

• Technical SEO

• On-Page SEO

• Off-Page SEO
(Business Listings, Ads, Media, Docs, etc.)

• Social Media Strategy & Scheduling

• Data Monitoring

• Link Building & Blog Writing

• Content Creation for Website & Social Media

• Integration across the web

• Monthly Customized SEO Report

Challenge

Optimize Fantasea Media's pre-existing website for the search engine with evergreen, custom content and digital marketing. Ensure that the brand's unique personality stands out in every brand mention across the web.

Execution

Our comprehensive digital marketing strategy for Fantasea Media addresses the challenge of optimizing its pre-existing website with evergreen, custom content and strategic digital marketing. This strategy is built on four essential pillars: technical SEO, on-page SEO, off-page SEO, and custom graphics. By meticulously integrating these elements, we ensure that the brand's unique personality shines in every online mention. This diligent approach has significantly boosted their local reputation and solidified their status as an online authority, enhancing the brand's overall digital presence and effectiveness.

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