CASE STUDY

How Brotherly Claims sets a new standard for public adjusting

INDUSTRY

Financial Services

LOCATION

Florida +11 States (U.S.)

BROTHERLY CLAIMS CONSULTANTS

Brotherly Claims takes care of their people first

Brotherly Claims set out to create a totally new kind of public adjusting firm and insurance claims handling experience—one designed with people at the center. As the company grew, expanding into new cities and increasing their services, the visual identity became complex, difficult to use, and failed to reflect the premium experience of the brand.

SOLUTION

The Brotherly Claims Solution

1. Unique identity that sticks out

We worked collaboratively with the internal team to rebuild Brotherly Claims’ identity system from the ground up with all channels and outlets in mind. The owner had only one request—keep the original crown.

2. Building strong brand image

Beginning with an extensive brand audit and competitive analysis, we identified the key equities in the existing identity and opportunities for expansion. With their Brand Style Guide (or Graphic Style Manual), Brotherly Claims’ team can implement these guidelines to become even stronger brand ambassadors.

3. Transparent & human expression

Each element of the identity was then aligned with the company’s focus of delivering people-centered care. Custom digital presence, branded documents, social media graphics, and printed collateral all designed with a human focus.

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"We are not only helping insurance holders take back their life after incidents and crises, but we are connecting with people first - that has always been our mission.

Two major motivating factors for this mission are the market and the industry, and we love that this logo rebels what is typical of both.

We are not in it for the money. We are both exlusive and inclusive, meaning that anyone can be part of our family -- but we only take care of our family.

If you don't want to work with us, you don't have to work with us. Our values are different than other public adjustment firms, everywhere you see they talk about dominating insurance with money hungry advertising. We dominate without broadcasting it, we focus on the people."

@brotherlyclaims
Media Manager of Brotherly Claims Consultants

• Premium Website Design

• Copywriting

• Video Creation

• Website Hosting & Setup

• Custom Photography (pending)

• Basic Search Engine Optimization

• Logo Design & Brand Identity

Challenge

Develop a brand identity that sticks out in the market for Professional Public Adjusting Firm, Insurance Experts at Brotherly Claims.

Design Execution

The result is a sophisticated brand that is equally premium and human. A refined logotype, simplified color palette, and expressive typographic system laid the foundation of the brand, while intimate photography of real people and hand-drawn illustrations brought a personal touch to expand the visual system.

A comprehensive set of guidelines provided a flexible foundation for the brand to evolve with the company as they expand into new markets and services.

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FOOD

Kuban Keto Kitchen

NON-PROFIT

Full Circle Farm Sanctuary

RETAIL

Valsan Department Stores

We’re pioneering the better-late-than-never movement of merging quality taste with high marketing impact and low environmental impact. We actively accelerate business performance with connected content. Essential to business enablement and embedded in every bit of written and visual content, our depth of consideration for your brand goes beyond data & metrics. It equips your team to focus on what you do best, or helps them create on-brand, high-performing business content faster. This teach-a-man-to-fish mentality quickly pays for itself. (Mother Nature approved!)